From Forbes: Inclusive Swimwear Brand, Kitty And Vibe, Names First Class Of Celebrity Investors, Creative Designers
Apr 10, 2024
Celebrities are finding more value in investing than just endorsement deals.
Influencer marketing took the world by storm almost a decade ago. The Influencer Marketing Hub shared that the market grew from $1.7 billion in 2016 to $9.7 billion in 2020. It then soared to $13.8 billion in 2021. By the end of last year, it expanded to a $16.4 billion industry. Over the previous five years, celebrities have found investing more lucrative; they can support companies that align with their values and morals.
For Cameron Armstrong, founder of Kitty and Vibe, she saw the potential in bringing on celebrity investors to expand her inclusive swimwear collections. Last month, the company announced its first-ever celebrity investors and creative designers cohort. Actress Zoe Colletti, entertainment icon Nicole Byer, and Grand Slam Champion Sloane Stephens have aligned their brands and missions with the Kitty and Vibe community. They are now investors in the company and have designed their own exclusive swimsuit prints inspired by their respective personalities and styles.
